Packaging design for a line of potato chips from the international brand Mermon Markets. The proposal consists of a collection of four flavors, visually differentiated through four main colors, each associated with the color of the corresponding ingredient or flavor.
The product is primarily aimed at Arab supermarkets located in Europe. For this reason, the design seeks an aesthetic that connects with visual references familiar to this audience, evoking cultural elements and sensations linked to their origin. The brand concept is reinforced through the slogan “The Taste of Tradition,” highlighting the authenticity of the flavors and their connection to gastronomic tradition.