Move your body
This project consists of designing the packaging for a jelly brand, with a new approach focused on ergonomics and user experience.
The proposal begins by observing how the jelly behaves when removed from its container and how it moves as it is unmolded. Its elastic, wobbly motion becomes the core concept of the design. This idea is translated into an organic, rounded, and soft form that visually and functionally accompanies the gesture.
Move your body
This project consists of designing the packaging for a jelly brand, with a new approach focused on ergonomics and user experience.
The proposal begins by observing how the jelly behaves when removed from its container and how it moves as it is unmolded. Its elastic, wobbly motion becomes the core concept of the design. This idea is translated into an organic, rounded, and soft form that visually and functionally accompanies the gesture.